Joey Bien-Kahn takes a revealing look at the interwoven business history of two modern day moguls: Jay-Z and Master P …
2013 was a bad year for Jay-Z the Rapper. Magna Carta … Holy Grail had none of the dark elegance of Reasonable Doubt, none of the club slaps of The Blueprint and not even any of the royal over-indulgence of Watch the Throne. It didn’t have a club hit, wasn’t committed to artistry, and some of the lyrics read like stroke-induced gibberish (“I’m in the ocean/I’m in heaven/Yacht!/”Ocean’s Eleven”).
But 2013 was a great year for Jay-Z the Mogul. Once again, Jay made money for himself and his friends, while remaining squarely in the public eye. He presold a million copies of Holy Grail for early download on Samsung smartphones and tablets (check out that promo below). He toured North America with Justin Timberlake, bringing in $69.75 million. And his protégées J. Cole and Kanye West put out two of the best studio albums of the year, while his wife won the Pop Star Wars with an unprecedentedly unexpected album drop that defied the Age of Internet Leaks.
Stadiums: sold. A million records: sold. Samsung smartphones: sold. Say what you want about Jay’s rap output since The Blueprint (2001); just don’t say a thing about his business savvy. Let’s be honest here—Jay-Z the Mogul has been the more impressive side of Shawn Carter for much of his career. Remember: He’s not a businessman; he’s a business, man.