The phrase ‘Big in Japan’ has always been a bit condescending. Being successful there is supposed to be easy, because of the island’s famed love for anything different and western. The stock description has also been used to imply the artist in question just isn’t very good. But we hear it less and less, as the so-called borderless internet makes it impossible for stars to moonlight as rubber duck pedlars and credible musicians (check the two shameful examples below).
Are the musicians who only become successful abroad actually less cool? Is it just harder to get a successful career off the ground in the diminished pop markets of the US and the UK? And does it even matter anymore where you’re successful, when the music industry is in such a fragile state?