There are few podcasts/radio shows better than This American Life (maybe Radiolab is on par, and – of course – the mighty Best Of BAMM podcast) – Ira Levin’s weekly look at the narrative underbelly of the nation, packed with amazing journalism, stories and insights. If you’ve never heard, you’re missing out.
Why are we even talking about it? Because This American Life have teamed up with Ok Go – the Chicago-born four piece indie act whose curious viral marketing techniques have long been the subject of analysis here on this very blog. After these fame-snaring antics with treadmills and rally courses …
… they’ve hatched plans to do something really special.
New Yorkers can catch a live theater recording of the show tomorrow, and those of you outside the Big Apple should be able to catch live-feed screenings at selected cinemas across the country. During the show, Ok Go will be performing, and they’ve released an app which they’re requesting viewers to download – something which add a little extra magic to their stage show. No-one is sure what exactly, but we’re guessing some sort of augmented reality fun and frolics. Given their track record with a good gimmick, it’s safe to say that attendees won’t be disappointed.