Whether you like or loathe Death Grips – the Sacramento-based alt-hip-hop crew whose dense, dark beats come shuddering out of your speakers like a derailed freight train – you can’t deny that their approach to the mainstream music industry has always been somewhat … erm … unique. Massive underground hype saw them sign up with Epic Records in 2010, and unleash their first label release (‘The Money Store’).
The thing is: Death Grips are rebellious types. Upset with lack of attention they were getting from their record company – who promised to release their new album ‘No Love Deep Web’ next year – they took matters into their own hands and put the whole thing online today. They released a cheeky statement announcing that “the label will be hearing the album for the first time with you.”
Ouch. If pulsing hip-hop is your thing, you can take a listen below:
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