Slash recently sparked off a big debate on the BAMM blog and Facebook page when he unearthed that typical out-of-touch chestnut: that ‘modern music isn’t as good as it used to be.’ Obviously – what with the ever-increasing roster of great new bands we’re discovering at BAMM – we were more than inclined to disagree with the legendary guitar twiddler. Still – there are a couple of reasons we’ll forgive him. Number one: he’s Slash, for goodness sake. And number two …
… he’s just launched this awesome new app which allows you to, ‘Being John Malkovich’ style, to step into those Slash-shaped shoes (well, apart from the groupies and countless millions of dollars). ‘AmpliTube Slash’ brings all the guitar goodies from his collection rockin’ to your iPhone or iPad, allowing the lucky user to indulge in all sorts of string-strumming antics. Ah, you know what? We’ll just hand over to the app creators for a second:
“AmpliTube Slash is a full-featured mobile guitar effects processor and recording studio app that lets you play, practice and record with Slash’s signature gear, anytime and everywhere. Use iRig or iRig STOMP interface to connect your guitar to your iPhone/iPod touch/iPad® and use iRig MIDI to control AmpliTube Slash with your floor controller.”
What’s particularly interesting is that this isn’t a purely novelty app (hey, kids, its Slash as your ringtone, guaranteed to annoy fellow commuters) but rather takes a pro-sumer approach. This is actually a genuinely useful recording tool, which is something of an admirable slant given that Slash could easily have attached his name to something toylike (and nevertheless still lucrative).
Lots of music stars have been attached their names to apps and similar projects – from album tie-ins to virtual museums. Slash seems to have taken this to the next step. Where is the world of the celebrity-endorsed app heading next?
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