Hollerado have just released the insanely catchy ‘Got To Lose’ as a single, and to accompany it they’ve concocted a video which is sure to become a word-of-email sensation. Not just content with belting out one of the most infectious tunes you’ll hear in a long time, the Hollerado boys have also taken it upon themselves to navigate a clever maze of folding/unfolding umbrellas, all captured in an amazingly well-planned single-shot take. The video (above) is directed by Greg Jardin and features the expert choreography of professional dancer Nikki Marvin. It’s fun, fresh, life-affirming and the sort of thing you’ll want to watch over and over.
And once you have watched it over and over, check out this exclusive live performance of the same track, recorded when Hollerado stopped by the BAMM studios last December. No umbrellas in this one, we’re afraid, but plenty of atmosphere to make up for it!